Working at Ooligan Press for the past two years, I have worked on several marketing and social media campaigns, primarily for Connie King Leonard’s YA thriller, Sleeping in My Jeans (2018). I also worked on a marketing & branding campaign for Ooligan Press and the PSU Masters in Book Publishing program, compiling different options for marketing collateral such as tote bags, coffee mugs, stickers and more, and getting bids from local printers for our print catalog and promotional materials.
I have also worked for the past year as a freelance Marketing Director for Riverview Press, working on our first title, Helen Rosenau’s The Messy Joys of Being Human (2018). This job has included helping create website and social media content, building the author’s social media platform from scratch, designing and scheduling regular posts leading up to the launch and maintaining a strong presence after, in addition to the other skills listed below.
I am also the Co-Publisher, Marketing Director & Web Designer (including writing all website copy) for my own independent feminist publisher, Pear Shaped Press.
Skills & Expertise
- Creating and implementing marketing plans and strategies for multiple titles and campaigns
- Creating strong marketing copy for both B2B marketing campaigns and outward-facing outlets like websites and social media
- In-depth knowledge of social media platforms
- Research and outreach to tailored media outlets and reviewers
- Research and outreach to independent bookstores and sales outlets
- Design & production of all aspects of sales kits for book-sellers, including Tip Sheet, Press Release, and excerpts/chap books
- Research, design, and implementation of social media campaigns using designed pull-quotes and author photos to build book awareness and author platform simultaneously
- Knowledge of timelines and processes required for obtaining major industry book reviews like Publisher’s Weekly and Kirkus Reviews
- Knowledge of design principals, which aids in the production of beautiful and well-branded marketing content
- Understanding of paid social media advertising, hashtags, and other important marketing tools to create online presence
Stephanie Anderson 